Treasure Hunt at the Museum: An Interview with Daisy de Plume of THATMuse

Treasure Hunt at the Museum: An Interview with Daisy de Plume of THATMuse

When I lived in Paris, I kept hearing about a woman who ran treasure hunts in the Musée du Louvre. I was intrigued by the concept and impressed by the creative business idea. The woman behind the hunts is Daisy de Plume, founder and Creative Director of THATMuse (Treasure Hunt at the Museum). An [...]

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SFMOMA and Museum Hack: Creating Content For an Audio Tour

SFMOMA and Museum Hack: Creating Content For an Audio Tour

As soon as I read about SFMOMA’s new app, I had an immediate audioguide crush. The app features exciting technology and innovative content. It reimagines what a relevant audio tour experience can be. The app proposes several Immersive Walks, which are 15-45 minute audio “journeys”. These tours are wonderfully creative. You can choose the mood you want for your visit, from the hilarious “I Don’t [...]

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